MEXICO CITY , February 7, 2024 /PRNewswire/ — Seedtag , a leading global company in contextual advertising, announces the incorporation of Kartal Goksel as Chief Technology Officer (CTO). With more than twenty years of experience in the AdTech sector, Goksel joins Seedtag to lead the company’s technological direction.
Goksel has extensive experience in the AdTech sector and a long professional career in companies such as Pubmatic, Kargo, CNET and CBS Interactive. At Kargo, where he also held the position of Chief Technology Officer, he led the development of the company’s SSP. Goksel’s knowledge of publisher deals and his experience in performance marketing will be of great help as Seedtag continues to innovate and evolve in this regard.
“The incorporation of Kartal Goksel represents a valuable contribution to our management team,” says Jorge Poyatos , Co-CEO and Co-Founder of Seedtag. “His extensive experience and deep knowledge of the AdTech sector make him the perfect candidate to lead our technology. We are convinced that, under Kartal’s direction, Seedtag will continue to lead advertising that respects user privacy, supporting the transition to an Internet safer.”
Goksel, as the new CTO, will assume the responsibilities previously carried out by Paul Goldbaum at Seedtag. Based between the two headquarters, New York and Madrid , Goksel will now be responsible for directing the research and development of new technologies, managing Seedtag’s technology and data teams and implementing new technological standards and practices. Additionally, Goksel will play a vital role in shaping the company’s future strategies and decision-making processes. With a track record of success in launching innovative products and building high-performing data and technology teams, Goksel is more than prepared to help Seedtag maintain its position as the industry’s contextual advertising leader.
“I am very grateful for all the opportunities I have had throughout my career, but joining Seedtag is the most impactful step I have taken thus far,” says Goksel. “The industry is undergoing an unprecedented transformation, with the elimination of third-party cookies and the rise of privacy-focused solutions. Seedtag’s contextual philosophy positions us perfectly for growth in this constantly evolving industry. I look forward to working closely the hand of Seedtag’s data and technology teams to develop innovative solutions and propel the company into its next chapter of success.”
“After almost a decade at Seedtag, it’s time to pass the baton,” said Paul Goldbaum , former CTO of Seedtag. “I am delighted that Kartal takes on the role of Chief Technology Officer of Seedtag. His experience in creating technological solutions in the AdTech sector will be key to continue driving Seedtag’s growth at a time of change and new market opportunities. I am convinced that, under his leadership, Seedtag will achieve new goals, and I hope to see all its achievements very soon,” he concludes.