Author: Ciente Editorial Team

AI has made inroads into all customer-facing functions and has carved out a place for itself in the marketer’s toolkit, a special one at that. Since this was decades in the making, AI is nothing close to a fad; it’s a radical concept for the economic value it generates. In this episode, Vedanarayanan Vedantham (Marketing leader, Microsoft) and Suruchi Bhargava (CMO, Ciente) drill down into the specific use cases of AI-powered marketing. About the Guest: Vedanarayanan VedanthamMarketing leader, Microsoft Veda has helped build and grow multiple digital products & brands across Fintech, health tech, Ed-Tech, and online travel. He has a versatile mix of global experiences…

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Can you elaborate on your role as the Chief Marketing Officer at Zenus? What are your key responsibilities and focus areas? As a CMO, I wear many hats, but they all tie back to one goal: growth. I build our brand, attract customers, launch products, and lead a rockstar team – all focused on driving results. Think of me as the brand cheerleader, ensuring consistency and a great reputation. But awareness alone doesn’t pay the bills, so I also craft strategic marketing plans, choosing the right channels to reach our audience. New products are like exciting debuts, and I work…

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Marketing has evolved from a primarily email-based approach to a multi-channel, AI-powered, and data-driven system. How can marketing leaders strike the right balance between innovation and transparency to ensure the long-term success of their GTM strategy? In today’s Techtalk Julie Novikova, a B2B marketing mentor and executive coach, and Suruchi Bhargava (CMO, Ciente) unwrap modern marketing trends and strategies. This episode is packed with B2B marketing insights around ABM, multi-channel integration, the dynamics of upstream and downstreammarketing, and a customer-centric approach. About the Guest: Julie NovikovaVice President, Field Marketing | Demandgen Leader |Business Coach Julie is a seasoned B2B marketing leader with over 16…

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