Reporting on marketing performance is often easier said than done. In this podcast with Mohammed Salah Helmy(Media Growth Strategy Director, Jellyfish), we lay out clear KPIs for media activation, the most effective ways to build a first-party audience database, drive relevant brand experiences, and measure what truly matters.
The digital environment can devour anything. But, as marketers and publishers, we need to know how to feed it well. The dusty playbooks have got to go.
Tune in now!
About the Guest:
Mohamed Salah Helmy is a Life lifelong learning Media and growth Strategy Director with over 12 years of experience crafting impactful media and digital strategies that drive business objectives. His expertise spans a diverse range of industries, channels, and markets. Mohamed’s track record is marked by published success stories with Google, Meta, and Amazon, serving as testaments to his clients’ success. His deep understanding of digital transformation, media strategy, and growth tactics, combined with his lifelong learning ambition, positions him as a thought leader in the ever-evolving digital marketing landscape.